Thursday, June 19, 2008
Google AdSense allows you to serve text-based Google AdWords on your web site, (ads are relevant to your web site subject) and receive a share of the pay-per-click payment. There are pay-outs of 50 cents or more per click being achieved through AdSense. It is simple to join and it's free.
Go to google.com/adsense and you should be serving Google AdWords usually within 24 hours.You can choose between either horizontal or skyscraper AdSense ads, and they also have a large variety of color schemes to choose from. After your site has been approved you will paste a code into your site and the text ads will appear. Always backup your site before you paste your code, as you may decide to change your AdSense location.
Google also is doing a good job of finding ads that are highly relevant to your site. They go beyond simple keyword matching to understand the context and contents of web pages. They are able to know what a page is about, and can precisely match Google ads to each page. Then they also give you the ability to block certain ads from appearing on your site if you choose.
So what are you waiting for? It's Free and you get paid!
Wednesday, June 18, 2008
For years, website owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.
When's the last time you clicked a banner ad?
Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.
Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.
With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.
Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.
One of the main reasons this program is so successful is because the ads that are displayed closely match the content of your website. This increases the chances that someone will click on the ads.
Here's how Google accomplishes the content match...
"...We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."
So let's say you have an information website about yoga. Once you join AdSense and paste their ad code into your site, Google's technology will determine the topic of the pages by scanning for keyword repeats, page title, etc.
If successful, you will see ads that relate to yoga displayed on your web pages. Of course, the more related the ads are to your site's content, the better the click-thru.
Keep in mind, the ads may not be an exact match because it depends on the ads inside Google's database. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc. This is not a bad thing because these are topics your visitors will likely be interested in as well.
Google does not disclose exactly how much you'll earn per ad that is clicked.
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.
Don't like to read a lot of text? Watch this 4-minute video on how AdSense works.
And now for the text version of how AdSense works...
If you go to Google.com and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.
Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.
All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.
Once your account reaches $100, you'll receive a check in the mail.
What is AdSense?
Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.
This program is called AdSense.
Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.
Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.
This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.
I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.
I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.
However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.
What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn.